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Global Investment Bank

Head of Strategic and Change Marketing (12 Month FTC)

12 month FTC
London

Our client strongly believes that having an inclusive culture reveals their people’s full potential and encourages them to make a greater contribution to the success of the business.  They closely work with E2W to help them attract, recruit and retain more women

Technical Competencies:
•    Strong, well evidenced background in senior leadership strategy, planning and analysis marketing
•    Excellent experience in initiating, creating and driving segmented value propositions through to message development and implementation of campaigns
•    Ability to prioritise around core strategic business objectives
•    Experience of strategic planning across marketing (including strong digital strategic knowledge)
•    Demonstrable experience of acquisition and retention marketing strategy development in a B2B & B2C  environment
•    Good experience of agency supply management – working across multi agencies to help develop core campaign work
•    Management of industry strategic partnerships – initiating, driving and implementing key business strategic agreements
•    Strategic value proposition development – experience of working with senior business leaders to develop Go to Market Strategy against divisional level business objectives
•    Strong understanding of financial services market place
•    Clear understanding of marketing regulatory requirements and operations process management – including marketing preferences, client communications mandatory (including on-boarding marketing), GDPR2 and other core divisional requirements
•    Understanding of Salesforce as a  strategic engagement tool
•    Excellent skill set in data and research management – linked to segmentation analysis
•    Experience in developing messaging platforms at a divisional and product level, influencing business strategy
•    Good understanding of client advocacy and skill set of implementing referral scheme such as NPS
•    Excellent written and verbal communication skills across a diverse audience – internal and external
•    Commercial minded approach to marketing – driving clear strategic budget priorities linked to clear ROI goals
•    Creative skill set and a good understanding of brand management
•    Initiate employee engagement channels to ensure strategic marketing plans are embraced across a division
•    Experience of working across both domestic and global client audiences, tailoring marketing strategies accordingly

Other attributes that would be helpful but are not essential for the role:
•    Experience working with multiple product / divisions that requires an umbrella co-ordinated approach
•    MBA
•    Previous Consultancy experience
•    Strong background in Wealth Planning

Do you know someone who is perfect for this role?

E2W are talent partners to leading financial institutions who are committed to diversity. These are firms who invest in ensuring that they recruit the best person for the job, from the widest possible talent pool. This means they are keen to go the extra mile by retaining E2W to help them find the best female candidates for the role. If you are seeking a new challenge and want an employer who really cares about creating an environment where you can flourish, fulfil your potential and achieve your goals, the firms we work with are undoubtably a good choice.

Our network is growing day by day, but we know that there are many great female candidates out there who aren’t part of it yet.If there’s a woman in your professional network who you think would be perfect for this role, please use our referral form to give us their details. You’ll be helping them take the next step in their career – and you could receive £500 from us as our way of saying thank you. Applications are welcome from E2W members and non-members.

If you are an E2W Member looking for a career move talk to Sinitta in our recruitment team or Katie in our membership team.




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