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Tina Freed

Chair & COO

“E2W is uniquely positioned within the market place. Our insight into the industry has led to the development of a sustainable business and a rewarding employment model for talented like-minded people.”

Tina is the co-founder of E2W, and has been instrumental in planning and leading its growth, ensuring the business makes headway in achieving its long term goals and objectives. “Sharing my vision and observing the growth of E2W as it met the needs of people from financial services background, in not just the UK but globally, has fulfilled my aspirations of providing choice to predominately women - and proven that we can work in a different way without compromising on outcomes.”

Having worked for over 25 years in financial services, Tina remains passionate about harnessing women’s experience, knowledge, and skills for the industry. She has used her experience to develop solutions which address the challenges faced when positively supporting people to achieve career aspirations, whilst at the same time delivering better outcomes to the business.

“I am proud of the part that E2W has played in driving awareness on the issues and challenges faced. The arguments are now well documented that having a workforce that is gender-balanced gives better outcomes.  We will now make every effort to build on the work done to date to create a level playing field which enables us all to play a full role within financial services”

Tina is delighted to be able to offer our clients innovative services that deliver better outcomes and an improved gender balanced workforce.

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