2008 News

An Outsourcer and a Consultancy get in front of the competition by ensuring they have a lead position for every New Business opportunity in their market place?

After undertaking a strategic review of their Sales and Marketing Strategies an Outsourcer and another Leading Consultancy choose E2W to deliver the critical early stages of their sales process.

Recognising a core stage of a successful strategy is to identify who the key decision makers are in their markets and ensure they know and over time become increasingly aware of them, these two new clients found E2W’s services in This was just the question asked by one of E2W’s “new win” clients. As a leading provider of cross-asset, front- to- back portfolio & risk management technology, this prestigious new client has retained E2W with the confidence that E2W have a proven track record of ensuring that their clients are in a prime position to win New Business in their core market.

When assessing their marketing budget this new client had two choices – exhibit at two industry conferences and simply hope to meet some potential new clients or retain E2W to;

• Identify all the decision makers are in their target market place
• Ensure that these critical decision makers know them
• Concentrate on winning new business in the knowledge that key decision makers are being sustainably, consistently and professionally touched and that critical data is captured from that process

The costs associated with both options were roughly equal. Not surprisingly the client retained E2W.

Mark Freed, Director E2W, commented. “We are delighted to add this new client to our growing list of software houses who operate in the complex financial markets. In today’s challenging and turbulent market, securing high awareness levels, generating and capturing interest are paramount. Retaining E2W to do this secures our clients the valuable opportunity to be involved in ALL New Business opportunities in their core markets.”