About E2W

For organizations selling to financial institutions, E2W provides focused Sales Enablement services that deliver insight and understanding as never before. The service is designed to create unique, personal and long-lasting business relationships with the right people in your target market, to enable you to build equally long-lasting commercial relationships.

Every E2W client manager has worked in the financial services industry, often at senior levels for extended periods, and empathizes with and understands your prospects' needs. Based on this solid foundation, E2W generates a comprehensive market knowledge map that offers unique insight into the buying behavior of your prospects.  

Systematically and methodically, E2W client managers speak with every potential buyer in your market, regularly. E2W client managers come to know and understand the individuals in your marketplace, identify their needs, and ensure you are optimally positioned in the buying cycle. 

Sales Enablement Services

Prospect Management Service

To build up long-term relationships, the E2W Prospect Management Service handles the early pre-sales process. This includes decision-maker identification, development of mutual understanding, and nurturing of the purchase cycle. E2W reduces the cost of sale by ensuring that current opportunities are not missed, enabling your sales teams to focus on selling to active buyers. If E2W does its job properly - and we guarantee that we will - you will never miss an opportunity again.

Discovery and Understanding Service

Opening new market opportunities means understanding a new set of needs and desires. The E2W Discovery and Understanding Service helps you quantify and qualify new and existing markets, companies and decision makers, both geographically and vertically. E2W employs ex-industry client managers globally, across all the major time zones and speaking local languages. If the market opportunity is present, E2W will find it, ensuring you focus on markets that generate commercially attractive revenues.

Marketing Support Service

In many cases existing corporate marketing activities such as conference, webinar and sales roadshows need support. E2W client managers provide expert telephone follow-up for your campaign, helping to encourage attendance and - critically - understand what worked and what did not. This precious feedback enables you to tune and target future marketing campaigns, sharpen key messages, and to develop compelling, clear and concise new themes.

Customized Sales Service

For reaching into new territories or across languages, where it would not be cost effective to hire dedicated staff, E2W takes complete ownership of the sales process. E2W has experienced ex-industry client managers worldwide, who speak a range of languages, and who can act as your outsourced sales person. This service enables you to test markets and capture revenues that might otherwise be too costly or risky to secure, extending your reach at a fraction of the price of local offices. 

E2W - Company

Trading in its current form since 2005, E2W has grown organically from an idea to being a recognised name in the industry. Today we deliver our unique brand of services to clients across North America, Europe and Asia from bases outside London, New York and Singapore. We employ 50 people and are currently retained by 30 clients.

E2W’s services are designed to be equally effective for software houses and consultancies of any size, mirroring our clients’ aspiration to perform equally skillfully for any scale of financial institution.