2009 News

How Much Should a Software House Pay to Secure Poll Position for New Business Opportunities?

That was the question asked by one of E2W’s recent ‘new win’ clients. As a leading provider of cross-asset, front-to-back portfolio and risk management technology, this prestigious new client has retained E2W, confident that we’ve a special talent for getting our clients into advantageous positions to win new business.

When assessing its marketing budget this client had a choice between exhibiting at two industry conferences in the hope of attracting some potential new clients, or retaining E2W to…

Two existing clients of ours have recently increased their commitment to E2W to help qualify and open new markets in Europe and Asia. These clients had a choice of either assigning one of their own experienced staff to the locations concerned, so taking their focus off existing and known markets, or to build on the successful relationships they had already established with E2W and engage us further to undertake the initial stages of the new venture.

• Identify all the key decision makers in their target marketplace.
• Be certain that these critical decision makers know them.
• Concentrate on winning new business in the knowledge that key decision makers are being consistently and professionally kept up to date, with critical data always captured from that process.

The costs associated with both options were roughly equal but not surprisingly the client retained E2W.

Mark Freed, Director and co-founder of E2W, commented,
“We’re delighted to add this new client to our growing list of software houses operating in the financial markets. In today’s challenging and turbulent market, securing high awareness levels, generating and capturing interest are paramount. Retaining E2W to do this secures our clients the valuable opportunity to be involved in all New Business opportunities in their core markets.”